Branding is a strategic procedure of giving a significant purpose to a specific company, service or product by establishing a brand in the consumers mind. Branding is about a design, slogan, sign or a combination of these aimed to identify the service or a product of one seller and distinguish them for their competitors.
For example, Maggie, by early 2000 Maggi established his name like none other in Indian market. This brand made noodles a part of every household, street vendor, office buildings and so. With catchy taglines and strong visual display, they are one of the highest selling brands in India. Even after a complete ban in 2015 for 6 months, Maggie returned to market with leadership position.
- Research your targeted audience and competitors.
The foundation for brand building is to determine the target audience that you’ll be focusing on.
Before you begin with your marketing, you need to define your target audience. It will include your existing customers and potential customers in the market. Start your market research with understanding location, demographics, and psychographics and market trends. Understanding customers buying habits and personality can help to comprehend your audience better. Take some time to analyze your product and your service with variable cross segment of your targeted audience before solidifying your brand strategy.
Another goal is to target your competitors for a better performance that can make you stand out of a crowd. The objective is to differentiate from the competition and convince a customer to purchase from you over them.
Research your main competitors or benchmark brands and keep in mind who exactly you are trying to reach. Study well about their strategy of building a brand name and find out what your competitors are up to and use the information to create more healthy branding strategy for your business.
- Create appealing logo and tagline.
What comes next after targeting your audience is to attract them towards your business. Visual design is the initial key to do so. It’s the most important and exciting part of your business journey.
Brand style should include logo, color palette, iconography, Typography and fonts, Web elements and other visual mechanism.
Logo will become your identity, and the visual recognition of your business. Logo will appear on everything that relates to your business. Logo is the key to attract and grab the maximum attention of your audience towards your business; it is the foundation of your brand identity, trust and separates you from your competitors. Your logo should be simple and relevant of what your company stands for.
Along with logo your tagline is what makes your business catchier. Tagline can make your business memorable, includes a key benefit, differentiate the brand and mark positive impact about the brand. It enables people to make optimistic associations with your business. They key element to make your tagline superior is to keep it simple and understandable for your audience, small and comprehensive taglines give more clarity and make it memorable.
- Apply your branding across your business.
Logo or slogan isn’t the end of your brand building. You need to continue to evolve your brand and stay consistent. You will never have complete control over people’s preference.
You need to be firm to bring more credibility to your business. Your brand should be visible and must reflect on everything that your audience can see, read or hear. Applying branding to all your services across your business is mandatory to lead your way high.
It can grab customers in the favourable direction, make a great first impression, and help you manage your status in your market. consistent effort of putting all your branding strategy into your business will eventually take you huge success.
All you can do is put your knowledge and effort forward at every turn and try to reverberate with your core audience.
- Consistency and delivering quality
If you truly wish to break into a market and make a unique identity of your business, it is necessary that your branding is consistent.
Consistency of branding helps your business define the vision and value of a company. When deciding on peculiarities of your brand, be sure to include features that align with the goal. A lot of factors are required to a consistent brand.
Stay true to your business and audience, and the people will begin to head in once they see your business.
The inconsistency will distract your audience and make a durable brand building more difficult.
Not only on consistency but also quality delivering of your service or product is must. Good quality is what people look for and continuously delivering a good quality product or service can lead your business to a next level. With a huge competition in the market people tend to judge your business with the quality of service and product you provide and here why investing on a quality and promising service and product is essential for your business.
Branding is the most important and a very crucial part of every business. It can help you to increase your value in the market and credibility.
Branding is even important to generate new leads and customers. It even helps you and your team to engage more that can increase ones’ pride and satisfaction. Branding to any business is like a nib of your pen, if it breaks your pen become useless.