Website is the first impression that portrays business potential! So it needs to be created in such a way it is represented with flawless design to attract and retain customers. For this, you can either outsource a web designer or hire one for this task. To design the website you have three options: An in-house employee, a design agency, or a freelancer.

In-House specialists

In-house specialists are the best choice for ongoing projects especially those which require changes throughout. Hire a new web designer for your in-house team. If your project is continuous then you must go with this option to bring efficiency to your project without the hassle of any delayed work.

Pros-

• High-quality work is delivered by in-house designers and their involvement is significant.
• The rates for in-house web designers as compared to freelancer is way cheaper.
• Your employees know your product better than anyone.

Cons-

• Only one employee cannot fulfill the demand of the other teammates. So you need to hire the whole team to design the website.
• You need to train and teach your employees the required skills for that particular job to bring out the best in them.
• A constant oversight from the employer is also required. Your involvement in website creation is the highest. You need to control all the work yourself and manage all processes.

Where to find it? 

Specifically, when choosing in-house specialists there are platforms like Workable, LinkedIn, and Recruitee. Such platforms allow you to explore candidates and create job posts. Your job post should deliver the requirement exactly and clearly. Basically it should include the Job title, Job summary, location, responsibilities, requirements, and benefits. The more specific you make the job description, the more relevant the candidate it will attract.

Freelancer

The type of hiring depends majorly on the type of ongoing project. If your project is short term and doesnt require continuous changes throughout then freelancer is a perfect match to your business project. If the tasks are easy and specific its best to go with a freelancer.

Pros- 

• The average hourly rates for freelance web designers in the US range between $18 and $54.
• You get many choices for choosing the designers. In freelancing one is not stuck with the one person and can switch whenever it is needed. You get freelance designers from various countries, offers various levels of expertise.

Cons- 

• Quality depends on the person. One cannot judge who is the most reliable person for that particular task. It is difficult to find a diligent freelancer who will deliver great results.
• Even after hiring a freelancer, you will still need to hire rest of the teameither in-house or freelance basis.
• One of the most important element is team coordination. No matter if the team is in-house or freelance, you need to coordinate all specialist to get efficient working and timely results.

Where to find?

To find freelancers, there are many platforms such as Upwork, Freelancer, Toptal and DesignCrowd. These platforms provide their profiles, client reviews, and previous experience. You can also create jobs here. While hiring a freelancer you need to mention everything in the description such as the term of the project, project start date, stage of your project, and budget of your project.

Design Agency

In case your project is for long-term with a complicated structure then its better to go with a design agency. Some times hiring an in-house team for all work doesn’t work and outsourcing the website design to an agency makes the workload less and more efficient working!

Pros- 

• With a design agency, you get the experience of number of professionals and dozens of years in one place.
• You get high quality of work due to their high expertise and vast experience.
• While working with an agency you dont need to worry about finding specialist for every task.
• Getting to work with agency requires little or no involvement and this makes your work easy in case you dont have time to manage web design processes.
• An agency usually delivers every product at a fast pace. As everything is processed at one place systematically.

Cons-

• The price range for agencies reaches higher than for other options.
• When it comes to different time zone, coordination becomes difficult if the time gap is of a 12-hour time gap.

Where to find? 

When it comes to choosing the best website agency which is suitable to the type of product you are expecting then here are some options for you:

 Platforms like Clutch, GoodFirms, and Trustpilot are some of the options to explore as they display the clients review and ratings on the websites. This makes these genuine sites as one can get to know if its a perfect fit or not!

Summing up

When you are willing to hire a web designer, the above three options are available to you and as per your need and requirement, you can choose. Each of the above options is suitable for different projects and conditions. You need to explore hiring and ratings platforms and post a job and then validate each candidate in order to find the best fit for your project. Make sure to choose what delivers the expected product and you are comfortable working with.