Digital marketing in Thailand is undergoing rapid transformation, and SMEs must update their strategies to stay competitive with the latest trends. Businesses are now engaging customers through many new platforms and are acquiring customers through an increasing number of channels.
Therefore, it is critical that businesses understand the latest digital marketing trends in Thailand than ever before. Early adopters of digital marketing trends will enjoy quicker growth, increased customer bases, and reduced marketing expenses. As the future of digital marketing in Thailand evolves rapidly, SMEs must stay updated to stay competitive.
Ginie Digital has been a trusted digital growth partner for Thai Businesses for over a decade, helping small/medium enterprises (SMEs) develop optimal strategies based on changes in their business environment. This article provides an overview of digital marketing trends in Thailand that will impact SMEs and outlines actions needed to remain competitive in 2025 and beyond.
1. Social Commerce Will Continue to Dominate
Thailand continues to be one of the largest social commerce markets in Southeast Asia. TikTok Shop, Facebook Marketplace, and Instagram Shops have changed the way consumers discover and purchase products. This shift is one of the most impactful digital marketing trends in Thailand, especially for small businesses that want fast conversions.
Ginie Digital has observed that customers in Thailand are now more likely to trust and interact with short-form video content or livestream selling than through traditional forms of advertising. This suggests it is important to have a social commerce strategy for 2025.
What SMEs Should Do:
- Use TikTok Shop and Facebook Live for selling in real-time
- Create short videos to showcase product benefits
- Use micro-influencer collaboration
- Use direct messaging for quick sale completion.
Based on an effective video and social commerce plan, Ginie Digital can help brands boost visibility and improve conversions.
2. AI-Powered Marketing Will Become Essential
AI is disrupting how we market. It automates many marketing functions, improves customer service, and personalizes the customer experience. This aids in the creation of personalised marketing campaigns. AI is one of the fastest-growing digital marketing trends for Thai SMEs due to better accessibility and affordability of these AI tools in the past few years.
Businesses utilising AI solutions will have a significant advantage over their competitors who utilise manual marketing methods. Ginie Digital integrates AI into ad targeting, content creation, and customer analytics to help SMEs reduce costs and improve results.
What SMEs Should Do:
- Utilize AI Chatbots to provide immediate support to customers
- Generate both English and Thai content with AI tools
- Analyze user behavior using AI-driven insights
- Run AI-optimized ads for better ROI
3. Short-Form Video Will Lead Customer Engagement
Short-form video continues to dominate top online digital marketing trends in Thailand, with a strong focus on connecting with the younger shoppers. Therefore, social media channels such as TikTok, Reels, and YouTube Shorts will continue to dominate in 2025.
Brands that create, promote consistent and engaging short-form videos rather than relying solely on posting static images or long-form articles will have a significantly higher level of engagement and visibility than their competitors.
Ginie Digital assists SMEs in creating attention-grabbing short video content strategies that attract Thai consumers while also increasing their ability to recall the brand.
What SMEs Should Do:
- Create 10-30 second clips
- Use trending songs along with captions
- Create review or product videos using customer-generated clips
- Repost across multiple platforms to maximize reach
4. Local SEO and Hyperlocal Search Will Become More Important
Thai customers increasingly use the internet to research businesses or booking services before visiting them. Searches like “best salon in Bangkok” and “best restaurant in Phuket” have been on the rise, demonstrating that being locally visible is going to remain one of the essential 2025 marketing trends in Thailand.
Ginie Digital assists SMEs with optimizing their Google Business Profile, improving their map rankings, and attracting more local customers.
What SMEs Should Do:
- Ensure to upload photos, reviews, and keywords to Google Business Profile regularly.
- Utilize Thai-language content on their websites for higher credibility.
- Add location tags to social media posts.
- Encourage customers to leave reviews online.
5. Paid Ads Will Become More Competitive
Facebook, TikTok, and Google ads are getting more competitive and costly. Thai SMEs must develop more effective advertising funnels and create better ad creatives to stand out.
This challenge is part of the evolving digital marketing trends in Thailand. As such, it will be important for small to medium-sized enterprises (SMEs) to seek expert advice regarding how to effectively manage their advertising campaigns.
Ginie Digital provides affordable advertisement management services to Thai-based start-ups and small to medium-sized enterprises (SMEs) to help them take advantage of their advertising ROI potential.
What SMEs Should Do:
- Run retargeting campaigns
- Mail and LINE OA list creation
- Use strong, high-converting Thai-language creatives
- Tracking conversion with analytics
6. LINE OA is an Important Tool for Retention
LINE is still the most popular form of communication in Thailand, with over 54 million users. The automation and personalization of LINE OA will only increase after 2025. This will make LINE OA an integral component of the latest digital marketing trends for Thai SMEs.
Ginie Digital enables brands to use LINE (OA) for improved customer loyalty, automated support, and increased repeat sales.
What SMEs Should Do:
- Automate the responses to customer chats
- Strategically distribute broadcast messages
- Distribute coupons and loyalty rewards
- Integrate Facebook advertising with LINE OA for remarketing results
7. Authentic Branding Will Be More Important Than Ever
Consumers are more selective and prefer brands that feel genuine, transparent, and trustworthy. For this reason, authentic branding is among the top digital marketing trends in Thailand.
Ginie Digital encourages SMEs to promote themselves through real stories, sharing behind-the-scenes content, and highlighting their customer reviews to build trust with their customers.
What SMEs Should Do:
- User-generated content
- Listen to your customers
- Keep your brand voice consistent
- Build relationships over time
8. Omnichannel Marketing Will Increase Your Conversions
Shoppers are using multiple channels/ platforms to make their purchasing decisions. For example, a consumer may view a TikTok video, visit the website, send a message via LINE, and finally complete their purchase through Facebook Shop.
This connected journey is a major part of the 2025 marketing trends in Thailand, and SMEs must integrate their marketing channels seamlessly. Ginie Digital creates and implements an omnichannel strategy to ensure that brands remain visible on every customer touchpoint.
What SMEs Should Do:
- Sync TikTok, Facebook, LINE Official Account OA, and website funnels
- Create consistent branding across channels
- Track customer behaviour across multiple platforms
Conclusion
2025 will bring major changes, and Thai SMEs must prepare early. By understanding the latest digital marketing trends in Thailand and following the top strategies, businesses can stay ahead in a competitive market. When they adapt to the key digital marketing trends for Thai SMEs, they can build stronger strategies and increase their growth.
