Local competition in Thailand gets tougher every year. New shops open, digital ads fluctuate daily, and customer habits shift fast. But one thing stays the same: when people search online, they want results close to them. That’s why local SEO in Thailand remains a big deal for brands trying to stand out.
Yet many companies slip into the same traps. These common local SEO mistakes Thai businesses make lead to dropped rankings, confused customers, and sometimes… a whole lot of wasted ad money. Some mistakes seem tiny at first, but they snowball into bigger problems—kinda like a small typo turning into a totally different meaning.
Here’s a breakdown of the top 5 local SEO mistakes in Thailand businesses should avoid in 2025, along with real cases, simple tips, and practical fixes businesses can apply today.
1. Inconsistent Business Information — Why Does This Still Happen?
Ever searched for a shop only to find two different addresses online?
Annoying, right? Customers feel the same when they hit mixed signals.
This remains one of the most common local SEO mistakes for Thai businesses because many firms update one platform but forget the rest.
Where issues usually show up:
- Google Business Profile
- Facebook Page
- LINE OA
- Thai directories like Wongnai or YellowPages
- Delivery apps
- Maps listings
A tiny difference like “Rd.” vs “Road” can confuse search engines. And when search engines get confused, they drop trust. Less trust = lower rankings. Simple.
One retailer learned this the hard way. Their listing showed two slightly different phone numbers. Customers called the wrong one. Calls dropped. Rankings dipped. After syncing all profiles with the same NAP (Name, Address, Phone), visibility bounced back within weeks.
Quick Fix:
- Use one master file for NAP details.
- Update every directory in one go.
- Stick with one consistent formatting style.
2. Weak Google Business Profile Optimization — Still Underrated in 2025
Ever come across a business profile with no photos, missing categories, and hardly any description? It just feels incomplete and uninviting. Even worse, it ranks poorly.
Many brands in Thailand forget that Google Business Profile (GBP) is the heart of local SEO for Thai businesses.
And yes, it needs more than just a name and address.
Businesses often miss:
- Adding secondary categories
- Using Thai + English keywords
- Posting weekly updates
- Adding product/service menus
- Filling Q&As
- Uploading recent photos
Quick Fix:
- Add at least five categories.
- Post twice a week (short updates work fine).
- Use bilingual keywords (Thai + English).
3. Not Localizing Content — Speaking to Everyone But Reaching No One
Content that works globally doesn’t always work locally.
And local content isn’t only about language—it’s also about context.
Many brands still post generic blogs like “Top marketing tips” when they actually need hyper-local posts such as “Best marketing trends for Thai SMEs in 2025.”
When companies skip localization, they fall into one of the biggest local SEO mistakes in Thailand: creating content that doesn’t align with nearby search intent.
Quick Fix:
Localize content by adding:
- Area-specific keywords
- Thai cultural references
- Local pricing scenarios
- Thai FAQs
- Local guides (“near me” style)
4. Low-Quality Backlinks — Quietly Hurting Your Rankings
Backlinks still play a role in SEOBut not all backlinks help.
Some Thai companies buy cheap backlinks from random directories, low-quality blogs, or spammy sites. Others get links from international sites that have zero relevance to Thai audiences.
These mistakes turn into major local SEO mistakes for Thai businesses because Google evaluates local relevance heavily.
What actually works?
High-quality, locally relevant backlinks, such as:
- Thai news portals
- Local bloggers
- Niche Thai websites
- Local chambers of commerce
- Thai business directories with strong authority
Quick Fix:
Ask yourself:
“Would a local customer ever visit this website?”
If the answer feels like a strong no… skip that backlink.
5. Ignoring Reviews — Social Proof Still Runs the Game
Reviews matter more than people admit. A business with 4.6 stars ranks higher and attracts more clicks. Simple logic.
But lots of Thai companies forget to:
- Request reviews
- Respond to them
- Flag fake ones
- Translate reviews
- Post review snippets on their site
Reviews aren’t just feedback—they’re a ranking factor. And yes, Google uses them to check credibility.
Quick Fix:
- Ask for reviews right after service.
- Reply to every review politely.
- Push happy customers to post detailed comments.
Bonus: A Few other mistakes Thai businesses should watch out for
Here are smaller mistakes that still hurt rankings:
- Not using Thai keywords
- Slow mobile page load
- Missing Thai schema markup
- No location landing pages
- Using stock photos in GBP
- Forgetting to track local keyword movements
Fixing even one or two of these can boost performance faster than expected.
How Thai Businesses Can Avoid These Local SEO Mistakes
Local SEO Mistakes to Avoid for Thai Businesses
A business’s local presence in Thailand does not stop at simply placing an online advertisement; it requires continuous optimization. With frequent search engine updates, shifting customer behaviour, and competitors improving their profiles, Thai businesses often fall into common local SEO traps that hurt visibility.
To prevent any major mistakes, follow these tips:
- Ignoring Thai-language search intent
Many businesses have concentrated their efforts on keyword analysis with English sources, but they have ignored the high volume of Thai language queries. Must incorporate both Thai and English keywords to attract local searchers and bilingual searchers.
- Poor optimization of Google business profile (GBP)
Incomplete Information or NAP information reduces visibility. Your Google Business Profile continues to rank in the top positions and provide consistent local SEO performance if it remains optimized and up-to-date.
- Weak local content
Localizing the content means you will get less reach. Localized content tailored to Thai audiences can improve engagement and increase visibility on the Web.
- Quality of backlink
Backlinks from foreign or unrelated sources create disreputable sites. Creating quality backlinks from Thai sites will improve site authority and ranking in search engines.
- Not managing online reviews
Ignoring customer feedback harms credibility and trustworthiness. Responding to customer reviews increases trust among customers and provides better local SEO results.
In order to consistently avoid these mistakes, Thai businesses are required to use a specialist for assistance. This is where Ginie Digital becomes essential. Their local SEO audits, keyword research, content marketing strategies, and map pack ranking methods help establish long-term visibility within Thailand.
Conclusion
Avoiding these local SEO mistakes in Thailand can instantly boost visibility, credibility, and conversions. From inconsistent listings to weak content and poor backlinks, each issue chips away at growth. But with the right fixes and the right team, Thai businesses can turn simple changes into powerful wins.
